We inform, help and support the solopreneur community
Revenue Architect Insights is the conversion-focused blog for ambitious solopreneurs, launched in 2025 by Richard Norwood, PMP. We deliver actionable strategies that transform scattered online presence into systematic revenue generation.
I’m Richard Norwood, PMP—a PMI Project Management Professional-certified revenue architect (Certification # 3845759) for solopreneurs and small businesses, with a BS in Marketing from Jacksonville State University and Google Data Analytics certification (Certification # E7WYXFS85H79). Over the past 15+ years I’ve designed and executed cloud-enabled conversion journey solutions, helping brands map, optimize, and automate modular, reputation-driven growth ecosystems across landing pages, funnels, and community platforms. As founder of Alabrida Revenue Architects LLC, I leverage my background as a Sales Director and Continuous Improvement Manager to build data-driven sales enablement strategies—from Carrd.co landing pages to Systeme.io CRM funnels—that consistently drive 30–50 monthly qualified leads and 20–30 webinar signups for clients.